Google is giving away 75$ worth Google Adwords Coupon Code to everyone who deserves it. You can also get the 75$ adwords coupon if you own a website which is decent enough.  You will get approved within few hours and you will receive the Adwords coupon via email.

Google Adwords is used by businesses and websites on the Internet to display ads through Google ad network. Google’s main revenue is through Advertisements and you can learn more about Adwords and Adsense at Google Advertising Programs.

Just make sure that you use SEMrush before you spend any money on Adwords or adwords coupon code. Pay Per Click based advertisements are the best way to show off your products online and generate more leads and sales and Google Adwords is the best among all! Lean Pay Per Click Management here and make the best out of  Google Adwords.

Why advertise through Google Adwords?

• Effective. Advertise on the most used search engine worldwide to grow your business.
• Pay for results. You only pay when someone clicks on your ad and comes to your site.
• Full control. You decide how much to invest and can change, pause or resume your ads anytime.

You need to read this first before you try to get the Google Adwords Coupon for free 75$ advertising:

1) You need to be a resident of US or Canada

2) The Adwords coupon code is only valid for new accounts

So if you still want to go ahead then get yourself a 75% Adwords Coupon @ https://services.google.com/fb/forms/adwordscoupon

Adsense is the highest paying ad-network in the online world. If you want to earn more using your adsense account, you need to place your ads wisely. Because a good ad placement may lead to lots of dollars in your bank balance.

So here is a guide which helps you in optimizing your ads for your blog. Place your advertisements in these positions and it is sure to see a considerable increase in your adsense revenue.

Blog – Homepage

We will find below two types of optimization depending on your Homepage’s layout and structure.

Homepage 1

• Place 728×90 banner image ads above the fold for placement targeting, to receive with high brand value and clickthrough rate (CTR).
• Place 160×600 skyscraper ads below the navigation bar. Set them to display text and image ads.
• Depending on your page length, you can place a 728×90 ad unit in the middle or at the end of the page.

Homepage 2

• Place 728×90 banner image ads above the fold for placement targeting, with high brand value and clickthrough rate (CTR).
• Place 300×250 ads below the right navigation bar to attract the user’s eye. Set them to display text and image ads.
• Depending on your page length, you can place a 728×90 ad unit in the middle or at the end of the page.

Blog – Article Page

We will find below two types of optimization depending on your Article Page’s layout and structure.

Article Page 1

• Place 336×280 rectangle ads (text + image) on the upper left of the content, embedded in the text.
• Place 336×280 text ads below the content.
• Place 160×600 skyscraper ads below the left navigation bar, set to display text and image ads.

Article Page 2

• Place 336×280 rectangle ads (Text+Image) on the upper right of the content, embedded within the text.
• Place 336×280 text ads below the content.
• Place 300×250 rectangle ads below the right navigation bar. Set them to display text and image ads.

For some marketers, especially B2B companies, the holidays may be a time of year when things slow down, which can be the perfect opportunity to thoroughly cleanse your PPC account and get it to deliver more bang for your buck. On the heels of my blog post on landing page optimization, here are 10 ways to make your PPC campaign more profitable.

Give feedback either by commenting or by replying to my Twitter status.

1. Make changes that matter.


Don’t just look for what is not performing well in your campaign, look for areas that would have a big impact on your ROI if it were working better. See what campaigns and ad groups within each campaign represent the greatest share of your overall paid search budget.

Once you’ve identified the most critical areas of your campaign to optimize, start by taking a look at your Quality Score. Improving it will help you reduce your cost-per-click in relation to the position of your ads. This involves looking at each keyword’s CTR, associated ads and taking some of the following steps:

2. Create better targeted ad groups.


Look through your ad groups to find keywords with low Quality Score or low CTR and see what ads are showing up for them. Consider placing these keywords in another ad group with ads that are more relevant. In the case of broad match keywords, use the “See Search Terms” report to find some common queries you are getting clicks for. If some of the keywords that often get clicks are relevant to you, consider using them as a phrase or exact match in the same or new ad group.

Besides using the “See Search Terms” report to better target relevant keywords, use it also add to list of keywords that you do not want to target.

3. Curate your negative keyword lists.


Add negative keywords to your list so that your ads show for more relevant searches. You can find these in the “See Search Terms” report.

4. Use broad match modifiers.

If you have not done so already, add the new broad match modifier to your ad groups. This type of matching is more flexible than phrase and exact match while doing a better job of targeting than broad match. Bid on this match type higher than you would on broad match, and lower than phrase and exact match.

Your CTR does not only rely on your keywords, so it’s important that your ads get users to click.

5. Test your ads.


Look for ways to make your ads stand-out against your competition and test different ideas. Let ads compete against each other and gather sufficient data before eliminating one or more ads. When you come across a test result in one ad group, consider applying what you learned to other ad groups.

Everything I’ve listed so far is primarily meant to increase your CTR. But what about making sure that each click is the best click you can get?

6. Filter out unwanted clicks.


Provide information in your ad copy that will deter your most common unwanted customers. For example, if your services start at $5,000, consider using that in your ad copy. This may go against our strategy of increasing our CTR, but its benefits may outweigh the loss by increasing the value of each click.

7. Use match types to control bids.

Look at broad match keywords that are consuming a lot of your budget, without delivering the goods in the form of conversions. Consider reducing your bids on some of those broader keywords and increase bids on phrase and exact match keywords that are delivering good results.

8. Show ads at the right time.


After doing some preliminary testing by showing ads throughout the day and days of the week, configure your bidding schedule to get your ads more attention when it counts.

I’ve covered most things leading up to the click. Now let’s look at what to do about what visitors see after they click on your ad.

9. Improve device targeting.

Make sure that if you are targeting mobile devices that you are sending traffic to a mobile-friendly page and that this mobile traffic is in a separate campaign from your desktop computer targeting.

10. Conduct landing page optimization.

Work on continually improving the conversion rate of your landing pages. At the end of the day, no matter how cheaply you can generate traffic to your website by improving Quality Score or how well you can filter out unwanted clicks, if your pages are not focused on turning each visitor into a client, then you will always be spinning your tires in the mud. If you need a few tips to get you started, check out 84 Tips For A Killer Landing Page Design.

Below is a demonstration of the effects of conversion optimization on ROI:

Increase Web traffic with Existing Traffic by Keeping them Coming Back

Every visitor to your web site is a precious potential client. It was hard work to get that site visitor there in the first place, so you should make every effort to encourage the potential client back.

The bottom line is that if the visitor found what they were looking for quickly and easily, they are much more likely to come back to your site. Here are six additional techniques you can use to help bring visitors back to your site. They are:

1. Email Newsletters
2. Bookmark Buttons
3. Periodic Updates
4. Games
5. Contests
6. Message Boards

A newsletter is perhaps the best tool for bringing people back to your web site. To have a newsletter all you need is a simple form on your web site to collect user’s email addresses and an email client. That’s it! It you want to go even more low tech, just have a bit of text that says, “Email us at youremail@yourdomain.com to Join our Newsletter.”

Once you have a few people to send a newsletter too, try to think of ways that you could provide useful information to potential clients. Maybe you will offer discounts to newsletter members, or perhaps send them articles on topics related to your site. Always have a link for subscribers to opt-out. And don’t forget to request newsletter readers to visit your web site in every newsletter you send out.

A bookmark button reminds people visiting your site that they may want to visit your site again. When people bookmark your site, they are of course more likely to come back. Bookmark buttons can be easily created in javascript. Here is some source code for you:

http://javascript.internet.com/miscellaneous/bookmark-page.html

Periodic Updates could be a quote of the day or an image of the day or perhaps a new articles every month or week. Anything that will make visitors want to come back for the next update will suffice. Once you have determined what your periodic update is, remind your visitors to come back for the update. It won’t do much good if your visitors don’t know about your updates.

Games in Flash or javascript can be quite simple, yet quite entertaing. A perfect exmple is those Orbitz ads. If you don’t know what I am talking about, Orbitz has Flash game ads that include golfing, pitching, piloting blimps and other fun things. They are really simple and are designed to get clicks more than repeat business, as the games are ads, but on a web site, similar games would get visitors come back.

Contests are great for web promotion and brining people back to web sites. People who enter the contest you may sponser will want to come back to see if they won. Also, if it is a user submital contest, people will want to come back to see the winning entries – especially if they have won! You may even get people sending word of your contest to their friends. Viral marketing, where friends tell friends and so on, is extremly effective.

Message boards can become a second home for some people. If you have an active board, people will come to your web site just to see what people have posted.

Ever inventive, Google has been sending out emails to select Adsense publishers regarding a new pay for action program. This is bad news for publishers promoting Adsense.

Pay For Action Adsense

If you are reading this, you probably know what Adsense is and are using it. If not, it is a program whereby Google allows sites to place ads from the Adwords program on their site. When a visitor to your site clicks one of the ads, you get a cut of the bid price from Google. It is a simple program that surprisingly generates a significant amount of revenue.

Google is now beta testing a new version of Adsense it is calling pay for action. While Google is not providing much information, the program apparently is an attempt to convert Adsense into one giant affiliate program. Instead of paying publishers for clicks on ads, the program will only pay a commission if a person clicks on one of the ads on your site and takes the relevant action on the advertiser’s site. In this case, it appears the action is buying whatever is offered or becoming a lead. In exchange for killing the click revenue aspect of Adsense, you apparently get a cut off the commission for whatever revenue is generated by the advertiser from your traffic.

There are a number of problems with this approach. First, Google offers no explanation of how it will account for sites that list phone numbers for orders, a method used by customers that Google can’t hope to track. Second, Google has offered no indication of how revenues will be generated from sites offering services such as lawyers, doctors and so on. A vast majority of people clicking onto these sites will telephone or email the business, which makes tracking a very difficult game. Admittedly, the program is in beta testing, so Google may come up with solutions for all of these issues. There is, however, a more fundamental problem.

The pay for action program contains one inherent flaw. It eliminates the motivation of the advertiser to have a good, fast site that converts and proper customer service. All indications are the advertisers will be able to use the platform for free and only pay commissions to Google which are split with us, the publishers. If so, what motivation does the advertiser have to improve their site? What motivation does the advertiser have to satisfy customers? In my honest opinion, the answer is very little. Yes, they want to get more sales, but what do they really care if they are getting a bunch of free traffic?

If I told you I would send you 100,000 visitors a day and you had to pay me a commission only on sales, how much would you work to improve the site? Be honest. Perhaps you would work on it for a month or so, but after that human nature would take over. We all know of sites out there that haven’t been touched in years because they have so many affiliates producing tons of traffic that they can just kick back and collect cash.

I fully understand that Google is trying to deal with click fraud, click bots and so on. Perhaps the pay for action program will be the solution when it is ultimately finalized. Perhaps it will be the greatest thing since, well, Google. My experience, however, is that a majority of affiliate programs are iffy at best, otherwise I would be promoting them instead of Adsense!

Again, it is to early to draw any conclusions regarding Google’s move, but people with Adsense ads on their site should take notice. This is a fundamental change that redistributes the risks and benefits of the Adsense program. I bet Yahoo is salivating about the prospects for its Publisher Network if Google goes ahead. Personally, I planned to stay with Adsense for as long as it was offered, but have my doubts now. If I wanted to partner with other sites, I would have done it a long time ago.