When you first start promoting Adsense on your site, the potential is obvious. After a few months, however, you usually need to make some Adsense tweaks to maximize revenues.

Adsense Tweaks

When it comes to Adsense tweaks, most will talk about different ad sizes and colors. These can make a difference, but the biggest and best tweaks have everything to do with placement.

Assume you are reading the sports page or some other part of the paper one morning. The page is full of images, text and advertisements. What do you see? Typically, you first read the headlines and look at the images. After that, you either read a story of interest or turn the page.

You will note that I didn’t mention looking at advertisements. This is because you will have developed a filter over time that causes you to ignore the ads on the pages. In practical terms, this is the equivalent of Pavlov’s dogs, but backwards. You know the ads are in certain areas and you just tend to avoid them naturally so you can focus on why your team is losing, you stock bombed or the latest scandal. This concept applies to the web as well.

People inherently avoid advertisements on web pages including Adsense ads. The number one Adsense tweak you can make is to move your ads. Should you place your ads at the top? The bottom? The side columns? The answer to all of these questions is absolutely not. Here comes the secret [drum roll].

The best location for your ads is in the middle of the page. For most sites, this means between the paragraphs of text on a page. Few sites take this approach, so readers are not conditioned to skip over the ads. Since Adsense ads track with the keywords on the page, this position is a gold mine because the ads are read by the visitor as the naturally move down the page. If they naturally read it, a higher percentage of them will click through and that is good news for your revenues.

Adsense tweaks are a dime a dozen. When you cut through the riff raff, however, the placement of your ads is everything. Try it and see.

Once you have made the decision to use Google Adsense, you need to consider how to add Google Adsense in your website. Here are some tips that will produce for you.

Google Adsense In Your Website

First off, you will not make $500,000 a year with Google Adsense if you have one site with 30 pages and 30 people visiting it a day. The people offering eBooks and memberships to that end are full of…stuff. Google Adsense is a program that produces over time or if you have a lot of visitors or sites. Now that I have burst your bubble, let me offer some advice on ways to do well with Google Adsense in your website.

The single most critical step to making money with Adsense is the location of the ads. Most people put them down the right column or up at the top. This approach is dead wrong because of something known as ad blindness. Ad blindness occurs when you look at the same format over and over. In the case of the net, most people filter out the ads on the top, right column and bottom of a page. After looking at hundreds of sites and results on search engines, they know those listings are advertisements. You, my friend, must avoid ad blindness.

The best way to get past ad blindness is to put the ads in unexpected places. In this case, you want to place them between the paragraphs of text on your site. Few sites due this, which is pretty surprising. This placement is perfect for maximizing clicks because it is in the natural flow of the text. Readers will inevitably read the text ads and click anything they might be interested in. This conclusion is also supported by the fact that people do not read the entire article or page on a site. They usually only make it through 50 to 80 percent because they find out what they want. If you place ads at the bottom of the page, they are never going to see them.

The second biggest issue is the type and color of the ads. First, try to stick to text link ads whenever possible. Nobody clicks banners because they are worried about getting caught in popup hell. As to color, some believe your ads should stand out while others believe they should blend in. Personally, I am with the blend in group. I try to make my ads blend into the overall color of the site and it seems to work fairly well.

Placing Google Adsense in your website is simple, but should be done with some thought. Avoid the top, bottom and right column of the pages. Try to place the java script in between paragraphs of text and experiment with different colors to see how it does. Ultimately, you will find a solution that returns solid click thru rates and generates revenues month after month, year after year.

Google Adsense is a unique program that can produce a lot of revenues over time if you are patient. Here is a discussion of Google Adsense and how it works.

Google Adsense and How It Works

To understand Google Adsense and how it works, you first have to understand Google Adwords. Adwords is a program where people can bid per click to buy space on platforms Google supports with advertisements. This includes the ads you see on the top and down the right column of results when you search on Google.

Adsense is the result of a crafty little idea wherein Google essentially wanted to maximize distribution of Adwords. With Adsense, Google took the unique approach of letting independent sites, such as this one, place certain types of Adwords advertisements on their pages. You can see an example above this paragraph and farther down in the text.

The beauty of Google Adsense is it creates additional revenue sources for sites. For instance, lets assume someone bids 60 cents in Adwords for the placement of their ads. A site then shows those ads through the Adsense program. When an ad is clicked by a person on that site, Google charges the advertiser and splits the money with the site in question. The exact amount of the split is not provided by Google, but is known to reflect the quality of traffic, click through rates and other aspects.

The Google Adsense program is incredibly simple to use. You sign up through Google and, once approved, are able to select the format of ads you want to list on the pages of your site. Google then immediately generates a java script, which you copy and paste into the html of your pages. You cannot change the code, but you can select any old location on your page you want.

Once you have inserted the code and republished your site, it is time to sit back and watch. Google provides stats within your account area. You can see basic click and revenue information as well as monthly totals. Once you reach a total of $100 in revenues, Google will kick out a check to you. The check is issued more or less at the end of the month following the one in which you hit the magic $100 amount.

Obviously, there is more to Google Adsense and how it works if you want to make a lot of money, but this provides the basics of the game. You will be tempted to click the links on your page. Don’t! Google will ban you from the program.

As great as Google is, it has a bad habit of naming things in a bizarre fashion. For instance, what is the difference between Adsense and Adwords?

Difference Between Adsense and Adwords

There are more than a few twisted minds at Google. You need look no farther than the name “Google” to understand this truth. What is a “Google”? It is a play on the name “googol”, which is a name for a mathematical figure of the number one followed by 100 zeros. Strange indeed, eh?

Google Adsense and Adwords carry on this tradition. You neither “add sense” nor “ad words” when you use these two Google services. Instead, the best way to think of them is to consider a middle man in any transaction. In this case, Google is the middle man and profitably so.

Google Adwords is a program you can use to get listed in the search results for Google and other search engines, such as AOL, for which it supplies advertisements. You essentially create an account, insert your advertisement, pick the maximum amount you are willing to pay per click on your ad and then submit your credit card. You advertisement will then go live once the credit card is approved. Every time someone clicks on your ad, Google bills your account. Every couple of weeks or when your bill reaches a certain amount, Google will actually charge your credit card. Adwords is known as a form of pay-per-click advertising.

Google Adsense is essentially the other side of the coin. There are non-search engine sites on the web that get a lot of traffic and Google trusts. This site is one, but it is hardly an exclusive club. With Google Adsense, these sites are able to set up accounts with Google and list advertisements from Google Adwords on the sites.

A perfect example of this are the ads in the right hand column of this page. We are listing these ads through the Google Adsense program. Each advertisement is actually a Google Adword listing. When someone clicks on one of the ads on our site, we get a percentage of the bid price Google is charging that advertiser. What is the percentage amount? Nobody knows because Google will not reveal the information! Still, it is enough that it pays some of the overhead of hosting and such. Some people build sites solely to promote Adsense ads. It just depends on your particular level of interest.

What is the difference between Adsense and Adwords? You pay Google for to place Adwords on Google’s system, but Google pays you to put Adsense on your site.