Archive for the ‘Email Marketing’ Category

Logo design is a part of graphic design and usually considered to be one of the most difficult jobs. A logo represents a brand and a company, which are meant for immediate consumer recognition. Colors used in logos depict the feeling and emotions that a company wants to convey. Usually white, blue and red are used to show patriotic feelings. Green is meant for hygiene and health, silver or light blue is used for diet foods. Colors play an important role in a logo creation. Now-a-days there are several companies that offer logo services and consider themselves as cheap logo designers.

Logo designing is a complex process and concepts like brand value and target group need to be considered. It is a team work wherein teams belonging to several divisions come together giving their ideas till the final version is created and selected.

Companies select logos that are based on ideogram, (a sign or icon), or an emblem, (a symbol) or a combination of both ideogram and emblem. Effective logos consist of unique graphic style, colors and additional elements.

Cheap Logo Designers

Because of the growing demand for logo designing, there are several companies coming up as cheap logo designers and offer exclusive services. In the competitive market, cheap logo designers compete to attract clients. Internet is flooded with such cheap logo designers. There are many companies which offer money back guarantee to promote their services. Usually cheap logo designers maintain a bank of logos and customize them as per the requirements of the clients. Hence, these cheap logo designers offer their services at very reasonable prices. They bank on clarity of information from the client while taking the order so that they spend less time in completing the task.

Be clear in your expression

You should be clear in expressing your ideas about:

► Colors that should be used,

► Sign or emblem it should contain,

► Message you want to convey through your logo and

► Group of customers you are targeting ,

► Uniqueness of the logo

If you are clear in your ideas, cheap logo designers can easily understand your requirements and come out with a unique logo of your choice. Several companies offer free trial that is, if you are not satisfied with the final version, they will redo the entire logo until you are satisfied.

Another source to find cheap logo designers is local newspaper advertisements. You should visit at least a few of them, compare the prices and services that are offered and choose a cheap logo designer of your choice.

(0%) (0%) (0%) (0%) (0%)
No votes
.
Tags:

shared and posted a lot of articles related to money making opportunities in this blog. One of the website which I often link most is Yahoo Finance. There are so many writers contributing their knowledge and ideas at Yahoo Network. I was wondering if these writers get paid and perhaps there might be a chance that I can join the big money making opportunitiesfamily. I did a little bit of research and it turns out we might have a chance to make money at Yahoo, but the window is going to be small if you’re not US resident.

You can make money as writer, photographer and videographer in Yahoo Contributor Network. There are about 600 million monthly online visitors at Yahoo. Once you’re accepted as a contributor in Yahoo, I’m sure you’ll make good money. Sign up is FREE, so start register now. The things that you can contribute are articles, videos, audios and images. There are lots of topic which you can choose to contribute for example Yahoo Finance, Yahoo Sports Yahoo News and many more. Just take a look at Yahoo pages and you’ll have an idea of what kind of stuff people contributes and make money. There is one thing that you might notice when you check out the authors at Yahoo pages. Most of the authors or contributors are US residents. Only US residents who are at least 18 years old are eligible for payment. International contributors have to apply for Featured Contributor Program in order to get paid. Those of you who own a blog or have been uploading your work in writing, images or videos for some time and are good at a specific field will have a good chance accepting into the program.

Payments are done via PayPal almost instantly for US contributors. International contributors will get paid when earning reaches the minimum payout of $100. Contributors will receive performance payment if the content uploaded draws lots of traffic. There is also an up-front payment offered before the content published. There are lots of programs offered by Yahoo Contributor Networkfrom time to time. If you’re good in writing, taking photos or shooting videos, you’ll find lots of money making opportunities within.

Yahoo Contributor Networkhas a big community. Being accepted as a contributor will brings more than just money making opportunities but also connections and exposure. Plus, you’ll get lots of helps on promoting your content, tutorials, search engine optimization guides and many useful resources. There are lots more benefits which I did not mention, guess you just have to figure it out by becoming part of the Yahoo community.

(0%) (0%) (0%) (0%) (0%)
No votes
.
Feb
27

The Basics of Newsletter A/B Testing

Posted by manij

ab-testing

 

 

 

 

 

 

 

 

 

Big Gains From Small Edits

In the world of Email marketing, there is always room for improvement.  Sometimes, the biggest improvement can come from the smallest of edits.

The most minor adjustments to your email template have the potential to cause click-through (the % of people who actually click on a link) and open rates (the % of people who open and view an email instead of just ignoring or deleting it) to suddenly skyrocket, and in turn, drive large amounts of sales, traffic, sign ups, or conversions. However, the only way to truly learn from your template adjustments is to implement them one at a time utilizing classic scientific procedure. By isolating your adjustments, you can learn which varying factors improve your campaigns and which hurt them.

A/B Split Testing for Email

The best approach for this experimental improvement is commonly referred to as A/B Split Testing: a function available within most email marketing services.

The actual process for Newsletter A/B Split Testing  involves splitting a small, randomally selected subset of your mailing list subscribers into two groups. Then, each groups receivs an email that is nearly identical, save a small tweak that you are testing. For example, you might test different subject lines to see how that affects open rate. Once the results are measured, you then send out the “winning” variation to the all the users who didn’t receive  one of the original test emails.

To reiterate, the only difference between the two emails going to the two small test groups should be the single factor that you are testing.

An Example

Acme, Inc. would like find out which color link attracts the most clicks. In the current version of their newsletter, link is displayed in a big red font with no special decoration.

In order to find out if this is the optimal presentation for clicks, they up an A/B test that includes two identical newsletters except for this big red link. Email #1 would include the standard big red link link with no special decoration while Email #2 would include a blue link with no special decoration.  While it may tempting to experiment with decorating the link or creating a special button, that should be saved for the next test in order to keep the currently tested color variable completely isolated.  The reason for only testing one tweak at a time is so that there is no doubt about what caused the increase.  To continue testing ways to improve click-through rates, further A/B tests could be done.

But links are not the only thing that can be tested in newsletters.  Other potential variables include:

  • Subject-Line: Test subject lines to increase open rates.
  • From-Line: Test which “from” address results in the highest open rate.
  • Landing Page: Find out which landing page to link to by seeing which one results in a higher conversion rate
  • Time of Delivery: The time of day that email is sent could have a significant impact on open rates and recipient activity across all metrics.
  • Presentation of Calls to Action: Not getting enough clicks? Try testing the color of and style of buttons.
  • Just About Every Aspect of A Newsletter: Almost anything in a newsletters can be tested for improvement.

Remember: scientific testing is the only true path to improvement in your campaigns.  While there are many preachers of best practices out there, what works for most may not work for your list. The only way to be sure is to test test test.

(0%) (100%) (0%) (0%) (0%)
One vote
.

“Making money by blogging is not easy” is one statement and “making money online by bogging is easy” is another statement. Both are thinking; one is negative and other is positive. Now its your term what do you think, can you make money by blogging or not? If you think it is possible I guess should be making money if you think it is not possible I suggest to read some of most popular Books, that are free on email subscription or without subscription. And many boys have made their career in blogging after reading these books.

(1) Make Online With John Chow Dot Com
ebook-cover John is well-known for making money online by blogging working only two hours. He is very honest about his promises. The book was published in 2007 but it is still brand new for inspiration and ideas. I am sure this book will help you to decide making money online by blogging is possible or not. Download this book here. Another book blogprofit.

(2) Blog Profits Blueprint
blueprint-medium This book is by Australian entrepreneur Yaro Starak, most of the bloggers do not think that they can make money online because there is something missing in them, if you read this book you will find what is missing in you. And perhaps you will be able to fill your gap. To download this book you have to give your name and email address and you will get download link via email. Do not forget to visit his blog http://entrepreneurs-journey.com/

(3) Make Money Online Free eBook
make-money-blogging2 This book is by Daniel Scocco, he is very honest to his work, his simplicity touches anyone, you will learn what the writer learned by blogging and how he started making money online. It is a 54 pages book divided in five chapters, you will learn which mistakes bloggers do, making money with adsense, what is cpm, how to run your network successfully and many other essential tips.

(4) Building A Business Not A Blog
ebook This book is written by Jason Katzenback, this book is very good and all the are in very descriptive way, everything is told via examples, as what topics can be good for blogging, how a blog can be promoted etc. Just look at right side of website and you will see the book you have to enter your email address.

While Searching for this post I found two other posts on similar topic

Download 6 free eBooks to make money online

10 Free eBooks on Earning Money Online and Blogging

(0%) (0%) (0%) (0%) (0%)
No votes
.
Tags:
Feb
24

Email Marketing Use for 11 Reasons

Posted by manij

email-marketing

What is Email Marketing?

If you have an email address, you’ve seen plenty of examples of email marketing. A clothing store might tell you about some new styles, a car dealership might let you know about a special financing deal, a local restaurant might let you know about new menu items.

Email marketing is a form of direct marketing which allows anyone to send messages directly to a pre-determined list of users. These messages can be anything from simple, plain text to rich, graphic-laden pages (similar to normal websites). Email marketing messages are delivered right to the recipient’s inbox, just like normal email.

Email marketing differs from other online marketing in that it is inexpensive, easy to send, highly measureable, and goes straight to a target’s inbox. It’s another tool in your online marketing toolbox.

Now, let’s take a look at what makes email marketing so useful.

The Advantages of Email Marketing

1. Low Cost

Email-based marketing costs can be as low as $0.005 per email. This compares favorably to other online marketing methods like pay-per-click or cost-per-impression advertising. Compared to the expense of traditional mail marketing, the savings are even greater (think about all the printing and postage costs!).

2. Measurable Results

Using innovative tracking systems, email marketing allows you to know exactly how many people receive your message, how many open it, and how many actually click on the links and calls to action contained within your message. Armed with this knowledge, you can make adjustments and improvements to subsequent emails.

3. Precision Targeting

Send emails exactly where you want them to go. You can easily create segmented lists and direct different messages to designated customer groups. You can collect email addresses from a number of sources, including your existing customer database. Adding a “mailing list” box to your website is a great way to build a list of users who are interesting in to hearing from you.

4. Interactive

Email newsletters don’t limit you to simple, static content. You can include video, music, polls and more. These tools provide multiple ways to engage your customers.

5. Strong Calls to Action

Clicking on a link or button is very easy, which means that recipients have to take very little effort to follow through on a call to action. Compare this with traditional newsletters where recipients have to dial a phone number or type a website address into their computer.

6. Highly Personalized

Use your database to easily greet recipients by name. Make them feel that they aren’t receiving a generic mass email.

7. Time and Venue Shifting

Recipients can read your message on their own time and on the device of their choosing, whether that means in a traditional email inbox or on an iPhone. This freedom increases open rates and engagement rates.

8. Opt-In & Unsubscribe Options

Because email lists are easy to opt-in and opt-out of, you don’t have to worry about customers receiving unsolicited and unwanted advertising.

9. Instant Response

Most recipients will read your message within minutes or hours. You can know the success of your campaign the same day you send it instead of weeks down the line.

10. Simple

No need to coordinate design, printing, and mailing as is necessary with physical mail-shots. And unlike other forms of online marketing, you don’t have vague targets and results. Email marketing is straightforward: send a message to a targeted list of recipients. Write the message and press send.

11. Easy To Get Started

Getting started with your mailing list is simple. You probably even have a huge database of email addresses already. Think about all the email addresses you have in your current email system, Rolodex, Blackberry, or other device. And surely you have at least a handful of company news, special offers, or other piece of information you want to share with your contacts.

(0%) (0%) (0%) (0%) (0%)
No votes
.