For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine.

Before writing anything about Google, today I read a sad news that Google Maps shows Arunanchal Pradesh is a part of China. Jammu and Kashmir are not a part of India. What can I say on this, this is not Google’s fault, this is our own fault. We all are responsible for this or anything that goes against country and it’s people. Our country is segmenting and we are sleeping.

Google Street View is a technology featured in Google Maps and Google Earth that provides panoramic views from various positions along many streets in the world. It was launched on May 25, 2007, originally only in several cities in the United States, and has since gradually expanded to include more cities and rural areas worldwide.

Quote from Wikipedia.org.

At this time Google street view is available in more than 27 countries. Now Google Street View has entered in India. It is starting from Bangalore. Google cameras are taking imageries in Bangalore once collection process is complete it will be available on Google maps. So anyone will be able to see it from anywhere. Google street views is easy to use from Desktop or your mobile phone.

Go google.co.in/streetview.

Via Google_India_blog

For some marketers, especially B2B companies, the holidays may be a time of year when things slow down, which can be the perfect opportunity to thoroughly cleanse your PPC account and get it to deliver more bang for your buck. On the heels of my blog post on landing page optimization, here are 10 ways to make your PPC campaign more profitable.

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1. Make changes that matter.


Don’t just look for what is not performing well in your campaign, look for areas that would have a big impact on your ROI if it were working better. See what campaigns and ad groups within each campaign represent the greatest share of your overall paid search budget.

Once you’ve identified the most critical areas of your campaign to optimize, start by taking a look at your Quality Score. Improving it will help you reduce your cost-per-click in relation to the position of your ads. This involves looking at each keyword’s CTR, associated ads and taking some of the following steps:

2. Create better targeted ad groups.


Look through your ad groups to find keywords with low Quality Score or low CTR and see what ads are showing up for them. Consider placing these keywords in another ad group with ads that are more relevant. In the case of broad match keywords, use the “See Search Terms” report to find some common queries you are getting clicks for. If some of the keywords that often get clicks are relevant to you, consider using them as a phrase or exact match in the same or new ad group.

Besides using the “See Search Terms” report to better target relevant keywords, use it also add to list of keywords that you do not want to target.

3. Curate your negative keyword lists.


Add negative keywords to your list so that your ads show for more relevant searches. You can find these in the “See Search Terms” report.

4. Use broad match modifiers.

If you have not done so already, add the new broad match modifier to your ad groups. This type of matching is more flexible than phrase and exact match while doing a better job of targeting than broad match. Bid on this match type higher than you would on broad match, and lower than phrase and exact match.

Your CTR does not only rely on your keywords, so it’s important that your ads get users to click.

5. Test your ads.


Look for ways to make your ads stand-out against your competition and test different ideas. Let ads compete against each other and gather sufficient data before eliminating one or more ads. When you come across a test result in one ad group, consider applying what you learned to other ad groups.

Everything I’ve listed so far is primarily meant to increase your CTR. But what about making sure that each click is the best click you can get?

6. Filter out unwanted clicks.


Provide information in your ad copy that will deter your most common unwanted customers. For example, if your services start at $5,000, consider using that in your ad copy. This may go against our strategy of increasing our CTR, but its benefits may outweigh the loss by increasing the value of each click.

7. Use match types to control bids.

Look at broad match keywords that are consuming a lot of your budget, without delivering the goods in the form of conversions. Consider reducing your bids on some of those broader keywords and increase bids on phrase and exact match keywords that are delivering good results.

8. Show ads at the right time.


After doing some preliminary testing by showing ads throughout the day and days of the week, configure your bidding schedule to get your ads more attention when it counts.

I’ve covered most things leading up to the click. Now let’s look at what to do about what visitors see after they click on your ad.

9. Improve device targeting.

Make sure that if you are targeting mobile devices that you are sending traffic to a mobile-friendly page and that this mobile traffic is in a separate campaign from your desktop computer targeting.

10. Conduct landing page optimization.

Work on continually improving the conversion rate of your landing pages. At the end of the day, no matter how cheaply you can generate traffic to your website by improving Quality Score or how well you can filter out unwanted clicks, if your pages are not focused on turning each visitor into a client, then you will always be spinning your tires in the mud. If you need a few tips to get you started, check out 84 Tips For A Killer Landing Page Design.

Below is a demonstration of the effects of conversion optimization on ROI:

In 2004, Google instituted a ranking delay system that has come to be known as the “Google Sandbox Effect.” Although your site will appear fairly quickly in search engines such as Yahoo and MSN, it doesn’t show up in Google results. Welcome to the sandbox.

What is the Google Sandbox?

Google has instituted a procedure that artificially holds down the rankings of any new site. Typically, the delay lasts from 6 to 8 months. Yes, 6 to 8 months. Sometimes, the site will not even come up under a search for your business name.

Why A Sandbox?

Google hasn’t put forth an official reason for implementing the Sandbox. We and others believe Google is trying to discourage people from slapping up tons of small sites that can be used to generate links to each other. Instead, the delay process promotes the creation of sites with massive amounts of content.

Can You Get Out?

Unfortunately, there isn’t anything you can do to avoid the sandbox. Instead, you should focus on taking small steps to limit the damage.

The first step is to immediately slap up a temporary page on your domain name. Make sure to include the relevant keywords and then create a few links to the site through articles, etc. The Google sandbox effect doesn’t start running until Google finds your site. The sooner your domain is indexed, the sooner the time will run.

If you are familiar with seo work, you will find the following interesting: The Google Sandbox – How To Get Out.

After The Sandbox

After the Sandbox delay ends, your site will be ranked pursuant to normal ranking factors. To come out of the box firing, you should be building content and links during the time you are in the sandbox. If enough are created, the site should blast up the rankings within two to three weeks.

In Closing

The Google sandbox is annoying, but necessary. There are simply too many junk sites in the search engine results. Slowly, the Google sandbox will weed these sites out. When your site jumps to the top of the Google listings, you’ll be glad you suffered through the Google sandbox effect.